BCB confirms IMG as sports marketing partner for BPL
BPL and IMG
The Bangladesh Cricket Board (BCB) has announced the appointment of New York-based event company International Management Group (IMG) for a three-year deal as the sports marketing consultancy firm for the Bangladesh Premier League (BPL) T20 competition.
The decision was confirmed following the board of directors’ meeting in Sylhet on Monday.
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Bangladesh Cricket Board’s Chairman of Cricket Operations, Nazmul Abedin Fahim, said on the matter: "IMG has been approved as the sports marketing consulting firm for the BPL. IMG is one of the best marketing firms, and we all know the current state of the BPL. This is one of the major steps being taken to restore the league’s standards. Since IMG is a highly reputed consultancy firm, we are hopeful that it will play a very effective role in organizing the BPL."
BCB had earlier invited Expressions of Interest (EOIs) on July 10, after which five organisations submitted proposals: Apex Sports Consulting, IMG, Real Impact & Absolute Legends Sports, The IPG Group & Mind Tree Limited, and Transports Group.
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Following evaluation, IMG was chosen as the frontrunner and has now been formally appointed.
