Amazon leading IPL 2020 title sponsorship race
|| Desk Report ||
The Indian Premier League (IPL) Season 13 received a big jolt after title sponsor VIVO decided to withdraw on the 11th-hour amid the anti-China sentiments of people following the ongoing Sino-India political stand-off.
VIVO’s pull-out also took away INR 440 crore from the pockets of BCCI but the board is hopeful of striking a good deal, considering the likes of Amazon, Unacademy and MyCircle11 are in the running hunt.
The BCCI is up with many challenges to make the 13th edition of the league a success. While the COVID-19 threat would need the officials to be on their toes through the entire course of the tournament, the task of finding a sponsor who could match VIVO's deal is turning out to be a herculean task.
As per a report in News 18, the BCCI would be happy to find a sponsor even at 1/3rd of the deal it had with the Chinese mobile-maker.
“In fact, it’s a win for BCCI even if they get a title sponsor at 1/3rd the value and two official partners to somewhat make up for the pool. Expect Vivo’s Rs 440-odd cr pool to scale down to around Rs 180 cr and that, mind you, will be a win for BCCI in this market,” the report quoted sources as saying.
The names of Byju’s and Unacademy have reportedly surfaced as potential bidders but fantasy sports platforms like Dream11 and MyCircle11 are also in the fray.
“The BCCI is looking for partners today. If Byju’s decide to support the IPL today and rework the jersey sponsorship numbers going forward, it could be a win for them and BCCI,” say sources.
The clash between sponsors of the same business stream could also make the sponsorship subject complex but sources believe that they all can come in as different partners.
“That’s where there’s space for an Unacademy or a MyCircle11 to walk in as official partners. If Dream11 take the title, Unacademy can step in as official partners. If Byju’s take the title, MyCircle11 can come in. Brands won’t be conflicted,” say sources.
As far as the title sponsorship is concerned, e-commerce giant Amazon is reportedly being seen as the leader, especially with regards to the festival season that will arrive alongside the IPL.
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